You know this moment.
Your discovery calls feel productive but don't convert to second meetings. You can't tell why.
You walk out with 'pain' but it's the same pain every prospect mentions. Your manager can spot a generic deal from a mile away.
Your champion can't repeat what you talked about. The call didn't earn permission to move forward.
What is inside.
- First discovery call script. 45-minute + 30-minute variants.
- Technical discovery follow-up script. Paired with the first call.
- Executive discovery briefing template. 30-minute CRO / CISO / CFO format.
- 20 high-signal discovery questions categorized by motion (ent / MM / commercial)
- Objection map for the first 90 seconds of a cold-outbound discovery
- Post-call recap template. Auto-extract pain, champion, next step.
- Manager pipeline-review prep. Surface specific pain in 30 seconds.
The curriculum.
- 01The first discovery call45 + 30-minute variants
- 02Technical discovery follow-upHand-off from AE to SE
- 03Executive discoveryCRO / CISO / CFO formats
- 04The 20-question libraryBy motion + by stage
- 05Objection map, first 90 secondsCold-outbound discovery
- 06Post-call recap templatePain, champion, next step
Who this is for.
- New AEs in their first enterprise role
- SEs running technical discovery solo
- Sales Managers running discovery coaching across a pod
- Operators switching from SMB to mid-market or mid-market to enterprise
- PLG / self-serve motion sellers. This is for human-discovery cycles.
- Anyone allergic to MEDDPICC vocabulary. It's foundational here.
- Operators looking for outbound prospecting scripts. Different pack.
Marine veteran. Sales Engineer to Architect Leader. Senior leader at a major CRM vendor. 15 years in the operator seat: discovery, multi-thread mapping, executive briefs, panel architecture interviews, calibration rounds. This is the playbook I built along the way.
Common questions.
Do I need to know MEDDPICC already?+
Does this work for SMB / transactional cycles?+
Can my team use this?+
If after using the framework on three real discoveries you don't earn a second meeting at least twice, reply for a refund.
Specific pain beats generic pain. Every time.